Das Design Prozess Model Double Diamond oder auch 4D-Prozess des Britischen Design Councils ist in seiner Vereinfachung und attraktiven Metapher sehr gelungen und sicherlich nicht falsch. Aber es fokussiert zu sehr auf Divergenz und Konvergenz und vergisst dabei die unterschiedliche Behandlung der Schritte und die Höhen und Tiefen, die wir bei so einem Prozess durchlaufen. Deshalb haben wir es weiterentwickelt und stellen hier das FLUEIGHT Model vor.
01 Discover
The first quarter of the Double Diamond model covers the start of the project. Designers try to look at the world in a fresh way, notice new things and gather insights.
The first quarter of the Double Diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include:
- Market research
- User research
- Managing information
- Design research groups
01 Discover
The first quarter of the Double Diamond model covers the start of the project. Designers try to look at the world in a fresh way, notice new things and gather insights.
The first quarter of the Double Diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include:
- Market research.
- User research.
- Managing information.
- Design research groups.
02 Define
The second quarter of the Double Diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved. Key activities during the Define stage are:
- Project development.
- Project management.
- Project sign-off.
03 Develop
The third quarter marks a period of development where design-led solutions are developed, iterated, and tested within the company. Key activities and objectives during the Develop stage are:
- Multi-disciplinary working.
- Visual management.
- Development methods.
- Testing.
03 Develop
The third quarter marks a period of development where design-led solutions are developed, iterated, and tested within the company. Key activities and objectives during the Develop stage are:
- Multi-disciplinary working.
- Visual management.
- Development methods.
- Testing.
04 Deliver
The final quarter of the Double Diamond model represents the delivery stage, where the resulting product or service is finalized and launched in the relevant market. The key activities and objectives during this stage are:
- Final testing, approval and launch.
- Targets, evaluation and feedback loops.
H E Y ! B R A N D
by Ronald Bartikowski
Forsteck 5, 22589 Hamburg
T +49 40 8666 26 41
M +49 157 3132 9432
M +49 157 3132 9432
© 2019 H E Y ! B R A N D